E*Trade(ETFC-NASDAQ) may be off the $25.58 52 week high in stock price, but the return on the stock for 2014 is 17.5%. The company is entering a new phase including the decision to rid the iconic baby that has been the pinnacle of E*Trade’s marketing for seven years. The focus on the company’s core business model to take the unique of what E*Trade is and was that made the company a player in the investment brokerage industry. The speculation is vanishing about the buyer of E*Trade, but the lone player of E*Trade as a stand alone company. The company has been through challenges since 2007 that would sink other entities. The amazing story is that the insurmountable challenges did not crush E*Trade, and the story is transitioning to one of uncertainty to one of stability and formidable player in the market.
The company’s focus on daily average revenue trades(DARTS) is a focus that has made the surge in stability in E*Trade more organic instead of prey by a bigger competitor. The talk is about the company not speculation on the buyer of the company. The following article gives an insight to E*Trade’s performance.
On March 18, 2014, we issued an updated research report on E*TRADE Financial Corporation ( ETFC ). This brokerage firm recently reported an upswing in the total daily average revenue trades (DARTs) for the first two months of the current quarter. DARTs jumped 26% and 3% in January and February, respectively and came in at 201,223 as of Feb 28, 2014.
The company has taken great lengths to negate loan portfolio risks for benefit in the longer term health and profitability of the company, but the immediate impact may squeeze margins and profits. Another article gives a great synopsis of E*Trade today.
Meanwhile, E*TRADE Financial is actually looking pretty good on its own too. The firm has seen solid earnings estimate revision activity over the past month, suggesting analysts are becoming a bit more bullish on the firm’s prospects in both the short and long term.
In fact, over the past month, though current quarter estimates remained flat, current year estimates have risen from 91 cents per share to 92 cents per share. This has helped ETFC to earn a Zacks Rank #1 (Strong Buy), further underscoring the company’s solid position.
In 2014, the story of E*Trade will be one company in the financial services industry to monitor, because this dramatic journey of this company is still an evolving novel in the industry that would not go through the metamorphosis like E*Trade to survive.
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Filed under: Article Content Future Publication, Current News Event, Donny Wise Live in Personal Finance, PERSONAL FINANCE NEWS, Real Time News Tagged: Brokerage firm, Business, Business model, DARTS, E-Trade, ETFC, NASDAQ, Share price
